Market Makers - Cavin Care
I'm currently on the finishing stages of the Post-Grad Certificate in Business Management from XLRI - you might've seen some of our blogs at PGCBM Chennai Blogs. I'm working on a project called Market Makers (the stuff that created new markets like GoodKnight mats, Google Search Engine etc). And the topic I've chosen (along with other batchmates) is Cavin Care - the cosmetics company that revolutionised the shampoo market in India with its introduction of Sachet Shampoo.
I'd be very interested to meet Mr. C.K.Ranganathan who pioneered this concept. I intend to write to him to setup a meeting. Will update this space later with inputs.