Pervade - the power to influence
The power to influence is the most non-intrusive and most effective method to change the world. And if you can do that by pervading the encased grey matter through your thoughts and writings, nothing like it.
Friday, October 29, 2004
Tuesday, October 26, 2004
Kolams, Rangolis and more
My mom has started blogging. Check out her blogs titled Kolams, Rangolis and more. The kolams that are uploaded in this blog are done through Hello and Picasa.
I found that Hello does not work behind proxy but outside proxy, it's a cool software. Also, the Flash-UI (guess so) is quite nice to work with.
Tuesday, October 19, 2004
Sunsilk - sham, pooh!
Couldn't think of anything better for the latest Sunsilk Shampoo Ad.
Have you checked out the rocky, appealing-to-grey-matter, rain-soaked ad that ends with the punchline
'Mein isko shaadi karunga tab jab yeh doctor ban jaati hain'!
I haven't seen a more bekaar ad in years! Every single frame has been so well designed that each tries with the other to stand out on its own. The result is an anthology of the unique compartments in a train of disjoint thought.
In fact, the best part was, with muffled dialogues and the steely grey mountainous background, it took me a few times to understand what the ad was supposed to be. Originally I thought the Sunsilk Shampoo picture shown in the end was a snippet like 'brought to you by Sunsilk'. Only later did I understand that it's part of the ad :-((
Maybe the admen need the product in this case, before their work helps sell more of it!
Monday, October 18, 2004
Teaching my mom Computers and Blogging
Earlier days, when people were taught computers, they used to be told about how to start, login, stop etc and a little bit of how to write document on MS Word etc. MS Office was the paramount application. But, today, my mom is learning to operate the computer from home. Nisha (my wife, a.k.a. Rajalakshmy) teaches her how to operate. Guess the pecking order of applications taught:
Start -> Dial-up / Connect -> Operate Browser -> Send / Receive / Read Emails -> Blog and post ideas -> Check account balances!
Mom's started blogging too in her own small way - check out http://kolams.blogspot.com. I feel with the rich talent she has, she can well expose all this through the internet medium and can create a community where the users can pick her knowledge to sharpen her skills and improve their designing capabilities :-)
Any ideas on how to go about this?
Friday, October 08, 2004
Community - the network of the future?
Oftentimes I wonder what separates the brick-and-mortar industry with the click-and-portal industry and then the brick-and-click industry. I feel one thing for sure: that new businesses will thrive only by having a great and engaged community of users for their products or services. There are innumerable examples where successful businesses have been literally propped up by the community of their users. Even the pricey ones like Apple have loyal and engaged communities that make their business survive despite the high prices of their products.
Apartly, Napster is a great community-driven website, not to speak of any of the open-source browsers or most of the great free and open-source software. You name it, they have lived and are seeing good days! Linux OS, Mozilla, Apache Foundation (rather Jakarta), they're all out there sustaining on the strength of their communities.
For the non-software types, there are these good ol' school boys networks and college alumni networks. And many a times, these networks are more powerful than the official contacts. That's because the personal touch, more often missed than realised, in official dealings, is available in these kind of networks that are of the more social kinds.
I have seen lots of deals being made in the Shipping Industry. They were predominantly possible because the dealmakers, typically veteran Chief Engineers from sea, would've been classmates or hostelmates from DMET Calcutta (now, MERI Kolkata). The deals get done on a more personal basis than on strictly official modes.
In fact, thinking far, religion may even get replaced by like-minded people, as more and more people are educated and start looking rationally at life and business. People who use the Google may form the Google community who go and worship the data centers in which Google is housed! That will not be a far cry given that Google has a handful of them, useful for cross-country and cross-continent worship.
Slowly, God, the imagination may give way to data being the primary source of importance - remember Matrix, the movie?
So, wait for trinity, neo and their whole lot of communities.